05/24/2011 03:03
Food Trucks!
I was talking to a co-worker today. She and her husband are chefs, and they are wanting to start their own catering business.
We got to talking, and decided it would be really fun to have a food truck. Once basically lunch wagons that visited job sites that had no close eateries for the employees, they are increasingly operated by very skilled chefs and cooks who in many cases are taking fine cuisine to the streets. We talked about what fun it could be to operate a food truck.
We think it would be fun to have a food truck that didn't just offer a certain type of cuisine, but one where we could offer a variety "true" diet entrées. When you go into so many restaurants, and take a good look at their "lighter" offerings, you discover that they have nearly twice as many calories as would be appropriate for a fat loss program.
I wonder how well something like that would do, in our culture, where bigger and more and excess is equated to a good buy. Could we compete with the eat-it-and-beat-it culture of fast food?
I sorta think we could, with fresh, excellent food.